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    Strength of Vision Communication

    Strength of Vision Communication

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    Observatory
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    Data maturity
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    Astronauts
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    Urgency
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    Guidance
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    Strength of guiding team
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    Awareness of guiding team
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    Strength of Vision(s)
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    Strength of Vision Communication
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    Empowerment
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    Empowerment of employees
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    The data-driven vision(s) need to be communicated efficiently to impact the target audiences for mobilisation. Thereby the vision(s) are assessed following 5 criteria: 1) Are people aware of vision communication efforts in their domain, (all following criteria are assessed by those who are aware of vision communication efforts within their domain) 2) relevancy, 3) frequency, 4) simplicity, and 5) leadership by example.

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    Awareness of Vision Communication

    :: Assessing wether people are aware of communication efforts of the strategy.

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    Why care about this?

    Communication is about reaching the audience. Assessing whether the audience is actually aware of data-driven vision communication is a strong signal if the communication works.

    The awareness of vision communication efforts is with80% fair, but should be higher as here not the quality of the communication but only if any communication at all exists in the eyes of the executives.

    Which percentage of people are aware of communication efforts about the data-driven vision within their domain

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    Relevancy of Vision Communication

    :: Assessing wether the vision communication reaches all relevant stakeholders.

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    Why care about this?

    Understanding which are the key relevant audiences for the data-driven vision communication and assessing whether these relevant audiences have been reached.

    With a low score of relevancy of42% there is scepticism that the vision is sufficiently communicated to the relevant stakeholders.

    Relevancy score of vision communication (ranked by those that are aware of the vision communication in their domain)

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    Frequency of Vision Communication

    :: Assessing wether the data-driven vision is sufficiently frequent communicate to stick.

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    Why care about this?

    Making a data-driven vision stick is about repeating it sufficiently often at the right occasions and with the right frequency.

    The low frequency score of48% calls for a more intense communication campaign.

    Frequency score of vision communication (ranked by those that are aware of the vision communication in their domain)

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    Simplicity of Vision Communication

    :: Assessing wether the vision communication is simple enough.

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    Why care about this?

    Data-driven vision communication needs to be free of technical jargon so that all audiences can understand it and share it.

    The simplicity of the vision with a score of 63% still needs some improvement to be understandable to a larger audience and easier to share.

    Simplicity score of vision communication (ranked by those that are aware of the vision communication in their domain)

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    Leadership by Example

    :: Assessing wether the leadership communicates the data-driven vision by example of their behaviour.

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    Why care about this?

    Leadership is under observation by the employees to see whether the vision is actually taken seriously. Leadership has a strong impact on the vision communication by their behaviour.

    Leadership is currently not sufficiently living the data-driven vision, as the leadership by example score is at a low level of53%.

    Leadership by example score (ranked by those that are aware of the vision communication in their domain)

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